Will Somerset would be wise to go against his original instincts and keep Glove Girl as part of Lancaster-Webb. Outside of the marketing scheme of Lancaster-Webb, Glove Girl has made a name for herself and established her blog as a top source for industry information. However, she has shown tendencies to be disobedient and highly controversial. The potential positive impact of her blog should be valued over its negative aspects and her blog should be eased into the marking strategy of Lancaster-Webb. The company should establish loose boundaries to protect the company, but not too strict so the blog can keep its personal feeling.
Implementing Glove Girl’s blog as an informal part of Lancaster-Webb’s marketing strategy would provide an international, free, high traffic, interactive advertisement. She has great experience in the medical world and that she can hold her own with top industry professionals. Her blog is too valuable to dismiss, as seen by her promotion of the SteriTouch gloves and the subsequent boost in sales. Also, her high organic Google ranking is priceless. This high profile advertisement on Google has unlimited potential for network possibilities and most importantly, new sales.
The only way this can work, though, is if her blog is more in sync with the company’s objectives. Her past disobedience on controversial subjects has been recorded and can obviously be very costly to the company, which is likely the case with the Houston Clinic. The misinformation put out on her blog about C-sections was simply unacceptable, but such missteps can be avoided in the future with a closer relationship between Glove Girl and Lancaster-Webb.
To simply fire Glove Girl would be an incredible waste of resources. Her informal blog has already given Lancaster-Webb an advantage to some clients. Hopefully the blog can be retooled in an attempt to avoid complications with potential clients in the future and provide nothing but a positive experience for the readers, its author, and the company behind it.
Showing posts with label JSU. Show all posts
Showing posts with label JSU. Show all posts
Saturday, March 6, 2010
Thursday, February 11, 2010
Living in a Digital Nation
The PBS Frontline special "Digital Nation" is an interesting piece on how technology is changing different areas of all our lives. From school children to the military, computers are now a major part of how we function on a daily basis. The best part of this special, though, was how it really made me think of how technology is used in my own life. It also made me think of some issues that might not be related to me, but that affect others and are still worth exploring. Bellow are some of the segments and the issues that stood out the most to me personally.
Distracted by Everything
Multitasking is one of the first big issues tackled in this look into our digital lives. I was almost disgusted by how cocky some of the college students were about multitasking. Maybe they feel they can perform at a high level, but I feel I can only give my best effort when I'm focused on one one subject. For example, whenever I see a laptop in a classroom at JSU, a majority of time there is little to no actual work related to the class being performed. Most of the time you're able to see Facebook, various game websites, and email. Maybe their grades aren't pulled down by this, but I do know for a fact mine would suffer greatly. This is the main reason my laptop doesn't make the trip to JSU.
South Korea's Gaming Craze
This segment's overview of the addiction of Korea's youth to gaming via the computer makes me wonder if we in the United States are headed down a similar path. When seeing all of the users of the internet cafe in Korea and hearing of their nonstop playing, I was instantly reminded me of two people in my life. Internet/Gaming addiction can be a real threat to future generations, so I really like the idea of being proactive with the school children. Instilling in them good values of the internet and technology is great, but their approach of also warning the young kids of the dangers of over reliance is even better.
As for me, I have to work at times to balance everything, including JSU, relationships, and my personal time on the computer and my Playstation. I feel, that for the most part, I do a above average job not becoming addicted. To say I never put something off in favor of the internet or for gaming would be a complete lie, but at the end of the day, I know I have deadlines to meet for projects and assignments.
The Dumbest Generation?
So far, this was definately the part that hit home hardest to me. Everything discussed applied to me, which is definately something I'm not proud of. I admit that I didn't pay close attention to most reading assignments throughout high school and in my literature courses at JSU. I've used Wikipedia summaries, cliff notes/spark notes and even essay summaries the morning of a test to cram rather than actuality reading the book. Technology has become a crutch for me and to be lazy and not put forth a better effort
I also laughed when the topic of writing in paragraphs came up. This applies to me and I've been guilty of it as recently as this assignment. I think to an extent, I've realized that some of my essays have been like this, but was unaware that the reason for them being so "choppy" was that I was writing through distraction and writing in pieces.
I will argue, however, that this was a technique taught to me in middle school. A teacher once told my class to never force the words out if you can't think of something, take a break and come back too it. I guess the way to do this would be to revise and revise again til the flow was at a higher level.
Can Virtual Experiences Change Us?
What sticks out here is the ability to take a life halfway across the world via computer. I'll preface this comment by saying I'm all for keeping troops out of danger while still taking out "the bad guys," but one has to wonder if this will have any lasting effect on a soldiers life. Basically, it makes warfare a 9-5 job. Will over time it become harder to turn the intensity required for a job like this on and off? Are these remote control attacks desensitizing the solider to killing, even if it is justified?
There are tons of positives that course the safety. Also, who knows how much a job like this means to someone who has kids and a wife. Being there for the family while still pursuing a career in the military must be a dream come true for some. Maybe the possible consequences down the line, if there are any, are worth the positives. I'm sure for most, there won't be, but no two minds are alike.
I hope this didn't come across as either preachy or being higher than others, but I feel like some of the issues are some that I've come to realize and already started to avoid. I think this PBS Frontline special is a good eyeopener for those that think technology is unquestionably better for society. It can have it's many positives, but there are some hidden dangers. To end with a cliche, you can have too much of a good thing.
Distracted by Everything
Multitasking is one of the first big issues tackled in this look into our digital lives. I was almost disgusted by how cocky some of the college students were about multitasking. Maybe they feel they can perform at a high level, but I feel I can only give my best effort when I'm focused on one one subject. For example, whenever I see a laptop in a classroom at JSU, a majority of time there is little to no actual work related to the class being performed. Most of the time you're able to see Facebook, various game websites, and email. Maybe their grades aren't pulled down by this, but I do know for a fact mine would suffer greatly. This is the main reason my laptop doesn't make the trip to JSU.
South Korea's Gaming Craze
This segment's overview of the addiction of Korea's youth to gaming via the computer makes me wonder if we in the United States are headed down a similar path. When seeing all of the users of the internet cafe in Korea and hearing of their nonstop playing, I was instantly reminded me of two people in my life. Internet/Gaming addiction can be a real threat to future generations, so I really like the idea of being proactive with the school children. Instilling in them good values of the internet and technology is great, but their approach of also warning the young kids of the dangers of over reliance is even better.
As for me, I have to work at times to balance everything, including JSU, relationships, and my personal time on the computer and my Playstation. I feel, that for the most part, I do a above average job not becoming addicted. To say I never put something off in favor of the internet or for gaming would be a complete lie, but at the end of the day, I know I have deadlines to meet for projects and assignments.
The Dumbest Generation?
So far, this was definately the part that hit home hardest to me. Everything discussed applied to me, which is definately something I'm not proud of. I admit that I didn't pay close attention to most reading assignments throughout high school and in my literature courses at JSU. I've used Wikipedia summaries, cliff notes/spark notes and even essay summaries the morning of a test to cram rather than actuality reading the book. Technology has become a crutch for me and to be lazy and not put forth a better effort
I also laughed when the topic of writing in paragraphs came up. This applies to me and I've been guilty of it as recently as this assignment. I think to an extent, I've realized that some of my essays have been like this, but was unaware that the reason for them being so "choppy" was that I was writing through distraction and writing in pieces.
I will argue, however, that this was a technique taught to me in middle school. A teacher once told my class to never force the words out if you can't think of something, take a break and come back too it. I guess the way to do this would be to revise and revise again til the flow was at a higher level.
Can Virtual Experiences Change Us?
What sticks out here is the ability to take a life halfway across the world via computer. I'll preface this comment by saying I'm all for keeping troops out of danger while still taking out "the bad guys," but one has to wonder if this will have any lasting effect on a soldiers life. Basically, it makes warfare a 9-5 job. Will over time it become harder to turn the intensity required for a job like this on and off? Are these remote control attacks desensitizing the solider to killing, even if it is justified?
There are tons of positives that course the safety. Also, who knows how much a job like this means to someone who has kids and a wife. Being there for the family while still pursuing a career in the military must be a dream come true for some. Maybe the possible consequences down the line, if there are any, are worth the positives. I'm sure for most, there won't be, but no two minds are alike.
I hope this didn't come across as either preachy or being higher than others, but I feel like some of the issues are some that I've come to realize and already started to avoid. I think this PBS Frontline special is a good eyeopener for those that think technology is unquestionably better for society. It can have it's many positives, but there are some hidden dangers. To end with a cliche, you can have too much of a good thing.
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